Strategy, Sales and Marketing

Dynamic customer segmentation

Customer needs and expectations are changing rapidly, and traditional multi-criteria segmentation or clustering methods are no longer sufficient to act on the rapidly changing customer needs. The solutions allows to anticipate on customer needs based on a robust modelling of their behaviour and preferences, giving your company a leap ahead of the competition.

  • AI inferred customer segmentation
  • Automatic update of the segmentation identifying emerging customer behavioural patterns
  • Ongoing recommendation engine for up-selling, cross-selling, Next Best Opportunities, Next Best Actions, best channel

Related news

The Importance of Data in an NGO & The Major Role it Could Play

| Industry Insights | No Comments
Data has become a primary mode of knowledge production in the 21st century. It is both a matter to be analyzed and an infrastructure for analysis as it becomes increasingly…

Top 6 Trends in Financial Services and AI in 2022

| Industry Insights | No Comments
It’s no secret that technology has drastically changed the way we live our lives. From how we communicate to how we manage our finances, everything has gone digital. Financial services…

Nicky In Conversation With Jihed Hannachi, Co-Founder, MajestEYE

| News | No Comments
Nicky was very pleased to catch up Jihed.  MajestEYE, a Data Analytic  Technology Vendor, is part of the Innovation Martlesham Incubator facility Nicky opens the podcast by asking about the origins of…

MajestEYE’s Involvement in the Africa By Incubme Program

| Company Updates, Events | No Comments
What is the Africa By Incubme program?  The Africa By Incubme (ABI) program was launched in 2018. It's an acceleration program for African start-ups in technological fields that seek to…