Strategy, Sales and Marketing

Dynamic customer segmentation

Customer needs and expectations are changing rapidly, and traditional multi-criteria segmentation or clustering methods are no longer sufficient to act on the rapidly changing customer needs. The solutions allows to anticipate on customer needs based on a robust modelling of their behaviour and preferences, giving your company a leap ahead of the competition.

  • AI inferred customer segmentation
  • Automatic update of the segmentation identifying emerging customer behavioural patterns
  • Ongoing recommendation engine for up-selling, cross-selling, Next Best Opportunities, Next Best Actions, best channel

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